If you're walking down the right path and you're willing to keep walking, eventually you'll make progress View More
By Lisa Maliga, copyright 2016
I’ve owned and read many cookbooks over the years. Some have been leather-bound tomes dating back almost two centuries. Others have been spiral bound and contained gorgeous color photos. As a teenager, I used to look at the cake decorating books, admiring the artistry behind each unique design.
Until this year, I never thought I’d write a cookbook. Sure, I’ve shared recipes before, as soap is made in a kitchen. But soap is easier to make than macarons and even a small bar lasts a lot longer than these delicate desserts.
Before the November 1, 2016, release of Baking French Macarons: A Beginner’s Guide, I was trying to get the paperback edition properly formatted. Being on a tight budget, I went to Fiverr and found a formatter who would do a 155-page cookbook with 54 color photographs for $6, including the $1 processing fee. What a bargain! I was skeptical that the newly listed formatter could do the work in less than one day as he promised. A day after the promised delivery time, I received a message. “Hi Lisa, I am high sorry for the delay. I had delay of my new PC yesterday and I cannot continue using the old one. I was highly disappointed the time the agent came in. So, I am greatly sorry for this late delivery of your work.”
A few hours after sending the email, he sent me the .DOC and PDF files. He even changed the name of the file to end with the word GOOD.
The title now read Baking French Macaron: A Beginner’s Guide.
Continuing the singular theme, there was a Table of Content.
The headings were out of bounds and didn’t pass CreateSpace’s interior reviewer. Some of them began on the chapter page. Photos were less than the required 300 dpi. The “good” ones were stretched like in the following example.
An example of bad formatting
I politely thanked him for his trouble and contacted someone else.
Jackie [not her real name] gave me a rate of $30. That still seemed reasonable. A few hours later, she had finished the project. I was very surprised in the amount of time it took and was naturally suspicious. It was formatted without headings but everything else looked nice; certainly no stretched photos. Before thanking her for a job well done, I uploaded it to the interior reviewer. All the images were less than 300 dpi. I contacted her and she said she’d fix it. A few hours later, I was sent another version. The same thing happened.
For the next four days, it went on. Some of the photos eventually were 300 dpi, others were under that ‘magic’ number. Finally, when all but 7 of the photos were considered good enough, I thanked her and decided to forego a paperback edition. Even if I had a less costly version with black and white photos, it wasn’t worth all the time and aggravation I’d gone through. I couldn’t compromise and publish a photo-less book. I’d spent way too much time and money into making my book the best it could look.
I’d noticed another scam cookbook that was doing well, even though it had no photos and the back cover was completely blank. Some of the recipes had ingredients only—no measurements. That book was selling several copies a day. I was motivated to figure out my photo problems, and eventually I did.
The eBook cover I’d designed was nice, but I knew a professional could do a much better job. Print covers needed strong typography so titles would show up well.
Using my own photos for the cover, I didn’t have to be concerned about copyright issues. I’d been checking out numerous cover designers and I went through their portfolios. I found a very talented artist. The book cover was far better than the one I made on Canva.
Amazon UK paperback link: Baking French Macarons: A Beginner’s Guide
Barnes & Noble paperback link: Baking French Macarons: A Beginner’s Guide
The Discerning Readers’ Newsletter
Win free books and more!