If you're walking down the right path and you're willing to keep walking, eventually you'll make progress View More
TV Guide seems to think we’re all couch potatoes. In their Fall TV survey, they found that 32% of users surveyed (up 14% from 2010) say they watch more than 30 hours of TV a week. That’s a huge number for marketers and advertisers, but when reminded of all the existing television platforms (live, on demand, DVR, and many online websites), this number can have less significance than we think.
For advertisers, DVR can add up to a lot of missed advertising. With television users fast-forwarding through commercials, we can guess that approximately sixteen minutes of every hour watched are missed advertisements. That’s about eight hours per week wasted on fast-forwarding. It’s a recurring question these days- how do we reach our audiences with marketing efforts if they are fast forwarding through our opportunities?
The survey says 55% of TV fans tune into their shows online; 62% watch more online content than they did a year ago; 15% say they watch six hours of online video a week. With the convenience of online streaming through YouTube, Hulu and Hulu Plus, and Netflix, it’s not surprising that more people are getting their TV fix through the internet. Fortunately, there are plenty of opportunities to advertise commercials through YouTube and Hulu.
Personally, I definitely don’t fall into the 32% that watch more than 30 hours of TV a week. That’s more than a whole day wasted! I’m not completely innocent; I do watch a good amount of TV, and I DVR mostly everything I want to watch. I still pay for Netflix Instant (no longer paying for the DVD subscription- but that’s a story for another time), and watch it every once in a while when insomnia strikes.
Do you watch more than 30 hours of TV a week? How do you watch it? Live, on demand, DVR, online? It all adds up!