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PRINCETON, N.J. – January 2009 – EastPark Drive http://www.eastparkdrive.com, the Princeton-based advertising, public relations, marketing and promotions agency, has created and brokered another promotional marketing partnership, this time
between Delta Airlines, the World’s Largest Airline and the Pond at Bryant Park, New York’s only free admission ice skating rink. As part of the activation EastPark also secured pouring and sampling opportunities for Coca-Cola, Delta’s long time
EastPark was hired by ID&A, the firm that produces The Pond at Bryant Park, to identify and negotiate with brands for sponsorship of the skating rink and The
“This tough economic climate has brands seeking the kind of experiential
promotions we do at EastPark – promotions that are both creative and effective,” said EastPark Drive president and founder Andy Levy. “Delta recognized the value in this great opportunity with the Pond’s world class holiday experience and added Coca-Cola to the mix for this quintessential New York Holiday event”.
“EastPark helped The Pond secure Delta for this season through the development of an activation program that will engage consumers and core business travelers during the crucial holiday season and through January, 2009,” said The Pond’s
Executive Producer at Upsilon Ventures, Itai Shoffman. “The additional bonus of Coca-Cola sampling is yet another element that will help drive additional traffic to the Delta Lounge.
“The Pond at Bryant Park offers us a great opportunity to share the holiday season with our Coca-Cola Polar Bear and a visit from Santa as well as to share
information about recycling via our “Give it Back” campaign”. said Dana Barba, spokesperson for Coca-Cola.