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My Kitchen Rules wins 1.67m for Seven as Nine’s The Block averages 1.14m
In the first major television night of the year Seven won 1.671m viewers for the first episode of My Kitchen Rules as Nine’s first outing of The Block averaged 1.143m according to OzTam.
The fifth series launched with a new cast of home cooks who are judged on meals they cook for their competitors, and judges Manu Feildel and Pete Evans, opened to 1.384m on January 29 last year.
Meanwhile The Block, now in its ninth season, brought back previous contestants for a Fans v Faves series, fell to seventh for the night as it premiered in the later 7.30pm timeslot against My Kitchen Rules.
The stiff competition from the two shows drove down Ten’s audience for The Biggest Loser as it had 560,000 metro viewers last night, after opening to 753,000 last Sunday.
My Kitchen Rules was also the the top program in people 25-54, with The Block second, while The Biggest Loser was 10th in that demo, Ten’s stated target demographic.
Although the official ratings season does not open for another two weeks the network’s launched their premium products yesterday, as Seven launched its shows after the tennis.
Seven’s first episode of Home and Away for the year had 1.221m viewers, again taking the lead over Nine as A Current Affair in the 7pm timeslot.
Nine’s top performer was its own news program as 1.33m metro viewers watched the first half hour and 1.19m stayed tuned for the second, preliminary overnight ratings show.
In the breakfast battle Seven’s Sunrise won in all cities on Monday with a total of 338,000 viewers across the five cities as Today dropped to 200,000.
Today lost its EP Neil Breen last year, as well as producer Steve Wood who moved from Today to Channel Ten’s Wake Up last week after 12 years with Channel Nine’s Today.
Wood replaces Wake Up executive producer and creator Adam Boland who announced his departure last week. The show averaged 22,000 metro viewers yesterday, one of its lowest ratings since its debut of 52,000 in November.
In the competition between Nine and Seven’s evening gameshows Nine’s Hot Seat was stronger with 752,000 total viewers as Seven’s first episode of Million Dollar Minute since Grant Denyer’s departure averaged 492,000. Simon Reeve replaces Denyer as host of the show launched in September.
Over the weekend The Australian Open Men’s Final brought an average 1.661m viewers to Channel Seven on Sunday, and the women’s final had 1.148m on Saturday.
The one day cricket match between England and Australia averaged 654,000 for the first session and 1.068m for the second on Friday, with the nail-biting second session on Sunday, up against the Men’s final, getting 942,000 in the capital cities.
Seven had the largest audience share last night with 26.3 per cent however Nine’s audience share was only slightly smaller with an estimated 24.3 per cent. Ten just slipped to fourth for the night as it’s audience share was 11.4 per cent and ABC1 had a 11.6 per cent share of the audience.
Monday’s top 15 shows:
- Seven 26.3%
- Nine 24.3%
- ABC1 11.6%
- Ten 11.4%
- SBS ONE 4.4%
- GO! 3.2%
- 7TWO 3.0%
- ELEVEN 2.8%
- 7mate 2.7%
- ABC2 2.5%
- Gem 2.3%
- ONE 2.3%
- ABC News 24 1.2%
- ABC3 1.0%
- SBS 2 0.9%
- NITV 0.1%
Data copyright of OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.
My Kitchen Rules had strongest engagement in battle of reality TV shows on Twitter
An analysis of how My Kitchen Rules, The Block: Fans v Faves and The Biggest Loser performed on Twitter has pinpointed the areas of interest for viewers in a graph that shows the shows’ performance in the OzTam ratings has been reflected in social media.
While My Kitchen Rules won over the largest audience, with some 1.6m viewers for the first episode on Seven in the 7.30pm timeslot on Monday, research by QUT’s Centre for Creative Industries and Innovation shows My Kitchen Rules (MKR) was not only the most-watched, but also the show most engaged with on social media.
“Our Twitter excitement index shows people are engaging with the content because something is provoking a large group of people to tweet at the same time,” said Darryl Woodford, a postdoctoral research fellow with the Centre.
“It gives the networks a raft of information and gives them the ability to see which particular moments of the show people connect with, and whether they were excited or annoyed by it.”
As the three shows ranked first, second and third in the timeslot on Monday, they also ranked in that order according to Twitter activity.
Data collected by Woodford and his colleague Kate Guy shows the first episode of MKR generated 67.8 per cent of activity from unique tweeters, compared with 26.5 per cent for Nine’s The Block and 5.7 per cent for The Biggest Loser on Ten.
Woodford said this correlates with the OzTam ratings as My Kitchen Rules appeared to hold 60 per cent of metro viewers while The Block had 27 per cent and The Biggest Loser had 13 per cent of the audience at 7.30pm.
He also found that around a quarter of the people who tweeted about The Biggest Loser during its premiere one week earlier had also tweeted about one of the other shows when they were launched on Monday night.
In a further assessment of how popular reality shows premieres and finales performed on social media the Big Brother Australia finale of 2013 generated by far the most tweets:
“In general the Big Brother nominations and eviction shows rank quite highly. They’re always going to drive more engagement because it’s event television,” Woodford said.
He and his team are now building their Australian data to branch into activity stirred by non-reality shows such as The Big Bang Theory. Through their research of the US market they found sitcoms that regularly rate highly are not producing activity on social media and Woodford is curious to find out if this will be the same in Australia.
“In the US Twitter is such a small proportion of the overall audience and we want to see is whether that holds true for Australia,” he said.
Further research will look at whether the airing of shows in different time zones will affect the Twitter conversation, as it has in the US, where there is less activity on Twitter if the show has aired earlier in another time zone.